Gone are the days when people used to explore magazines or books to get inspiration for interior design.
The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.
When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.
Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:
Build an effective website:
In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.
Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.
Use social media:
If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.
Utilize the power of video:
Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!
Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.
SEO for your interior design business:
One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.
Maintain your reputation:
There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:
Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.
The countryside attractiveness of the natural stone named travertine appeals to many. Basically, travertine is a kind of limestone that is born around mineral springs. Earthy tones are several and the finishes may be honed, polished or tumbled, according to preferences. Where will you use them? Besides floors, put them on pathways, countertops and backsplashes, around bathroom showers too. They shine everywhere.
Since travertine may not be the best choice for all, investigate four points in favor and four against, allowing you to make informed decisions.
What is great about travertine like Machu Picchu Travertine Tile
An exclusive pattern
An age old building stone, travertine is graceful and smart, some varieties resembling marble and granite too. Cream and beige, gold and brown, gray and red, get what you fancy, all created by Mother Nature.
A robust stone that lasts very long
High traffic areas do not bother the sturdy travertine that tolerates wet areas, not prone to moisture. Scratching and chipping are not issues either. The weathering of time renders travertine like Caramel Travertine even more attractive.
Travertine is both recycled and biodegrades
A natural stone that involves no manufacture, travertine could be salvaged if you wish from an old structure.
Travertine allows for refurbishing
Years of harsh use may damage travertine. The broken tiles could be easily replaced if a few extra tiles were initially bought during installation to get the closest matches. Walnut Vein Cut Travertine is one of those wonders.
A few weak points about Travertine Tile
A costly investment
Compared to some other tile flooring options, travertine is costly, though it occupies the middle range. In addition to the tile cost is the expense on adhesives, grout and labor.
Difficult to maintain
Since travertine like Picasso Travertine is porous with so many little holes, spilling acidic substances like lemon juice would result in stains. In order to protect the surface, you need two sealing treatments during installation, a penetrating sealer and a surface sealer. Resealing would be needed from time to time. Avoid cleaners with salt and vinegar because they would leave indelible stains.
A weighty stone
Travertine being heavy, installations take longer. Transport costs would be higher. They would probably be used only on the first floor.
Do you fancy cold floors?
Travertine does not trap the heat and the result would be chilly floors on those winter mornings. Rugs would help visually too, besides maintaining warmth. Tuscany Chateaux Travertine is a superb example.
Think of the pros and cons and decide if you really want travertine around the home. Check out the travertine pavers and tile varieties at the online gallery.
Before we dive into the impact of laminate on home furnishings, let us first grasp the true essence of what makes a laminate. Laminate is nothing but an extremely thin plastic sheet created by soaking two to three different kinds of paper in resin. The end product can be used as a layer of coating on almost all materials. Though more popular with furniture items, its use on curtains and sofa coverings is increasing day-by-day. The reasons are its impact on enhancing the designability, durability, and longevity of home furnishings.
Designability – The dictionary would have us use two words – design and ability, but every designer knows that ability of a design to stand the wear and tear of usage adds to it designability. Since the process of lamination delays fraying of edges and seams, it will enable designers and homeowners to give flight to their imagination. Its impact on home furnishing will be felt in décor demands as customers clamor for truly unique finishes and designs.
Durability – The durability of interior furnishing products is bound to increase as lamination makes them scratch and stain proof. Customers can relax, enjoy and not tense up as kids run their toy cars over a favorite cushion or best friends spill wine on the new sofa. After all, each item of the home is bought with love and hard-earned money. Laminate coverings will make it easy to clean stains and spills. Since each item can be easily maintained, it will enhance the durability of prized possessions.
Longevity – Indians are famous for covering everything in plastic to increase its lifespan. Customers are also fraught to buy expensive furnishings for high use areas. The smart marketers and practical designers thought, “Why not cover expensive curtains or cushion/sofa covers with laminates?” A coating enhances the life of expensive home furnishings especially vintage products and recently bought luxury items. Increasing the longevity of laminate is the way forward for the industry.
The Home furnishing industry in India is dynamic, with demanding customers and lamination of home furnishing products is the new way to offer quality products. As designability, durability and longevity of the range of products increase so will the quality of products on offer and the type of demands from customers.
In conclusion, Laminates today are used as coverings for most products including the window coverings. They are the way forward for the cost-consciousness and fashion-forward people of the country.
Swachh Bharat Abhiyan (SBA) or Swachh Bharat Mission (SBM) is becoming one of the successful initiatives of Government after each short but single step. And who in this world does not love cleanliness?
All of us want our homes clean, our offices clean and our surroundings clean too. And for helping you in making this dream come true and to offer you the clean and green surroundings at each step inside or outside your premises, we bring here the knowledge of stylish and robust range of Stainless Steel and FRP ( Fiber Reinforced Plastic) Planters and Dustbins in the market..
But when the choice is among so vast variety, we often get confused about which one to pick according to our specific needs. Having the right dustbin at your place not only brings convenience but also perform well in terms of utility and other operational factors.
Solving this issue for our customers, here we bring you the tips to choose the right dustbin for your place. Take a look-
1. Capacity Needs- The first and foremost thing that needs to be considered while selecting a dustbin for your place is the size and capacity of the bin. You may need to think about the kind of waste products that are common at your place. In offices, it is mostly the paper waste, and in industries, the waste is in the bulk form that takes more space.
Hence, choose the size that suits best for your needs. It should neither be too big nor be too small. The bigger one will get heavy after getting full, and the smaller ones will be incapable of holding the waste products in a proper way. So, choose the ones that are just best for your place.
2. Looks do Matter a lot- Yes, these days looks do matter, and people are gets impressed by the good looking interiors and exteriors of the places that they visit in their day to day life. So, making this notion of “First Impression is the Last Impression” True, one can choose the customised dustbins which can present the brand value as well as the colors which suit best according to the surroundings.
3. Material- The products you choose must have a long service life and thus should prove as a good investment. The Stainless Steel and FRP Dustbins are very much in demand these days due to their long-lasting nature and lightweight features.
4. Ease of Use- The dustbins should be easy to use and thus putting the garbage in them should be convenient for the users. Because, if they would find it difficult in any way, they are never going to use it anymore. The different kind of dustbins available is Padel Bins, Push Bins, Swing Bins, Outdoor Bins, Bins With or Without Perforation etc. You can choose the one that is just best according to your particular requirements.
5. Different Compartments- the Dustbins these days are focusing on collecting the waste that is easy to sort. Hence, easing out the complexity and confusion, you can choose the Single, Dual or Triple Compartment Dustbins for the convenience of users. Proper marking with the bright stickers should also be there to guide which partition is meant for which type of waste.
An open family room and kitchen where the family eats is designed in charming farmhouse style which makes it a warm and welcoming heart for the home. The focal point in the kitchen is the ivory wall with a sliding tribal carved barn door that evokes old world charm. The sari curtains covering the cabinet under the sink gives an eclectic period touch.The kitchen and living room are designed for lazy relaxed get-together with family and friends. Soft shades of beige and white, the living room has vintage chai tables with pillows scattered on the rug. The Haveli door dining table kitchen table is set near an arched bay window, bringing light and warmth inside. Rustic old woods and vintage corbels accented with green foliage serve as center pieces.
The bedroom has a kamasutra headboard in rustic wood bringing in a touch of the bohemian. The handloom cotton linens match the bed. Sheer sari curtains are draped over the top of the bed giving a romantic feel. The tall white curtains hanging from the ceiling make the room feel larger. A barn door slider made from Indian old doors give the unique statement needed. The master bath is a sanctuary of calmness with Buddha carvings lined across the walls in old sandstone finish providing a nice contrast to the smooth countertops. The dual vanity sinks created out of a huge Haveli door sideboard has a granite top and utility drawers.The reclaimed oak wood floor carries on from the bedroom into the bathroom.
The hallway has a large hanging arched window mirror opposite an abstract painting. This gives an illusion of bigger space as well as bringing in the element of nature. An old hope chest in distresses blue completes the decor.
The old Indian bench in the entryway brings a touch of country cottage style. The focal point is a three arch jharokha mirror which is reminiscent of old village days. The rustic long console table holds extravagant floral arrangements in vintage containers accented with pillar candles. An old architectural arch and exposed wooden beams give the room a vintage style. Old fashioned bookcases filled with white china and travel collections add the lived in feel.
Shabby chic style plays with farmhouse design in this charming dining room. A rustic distressed wooden table made from old Indian doors occupies the center of the room. A majestic cart bench sits at one end of the table and wrought iron chairs on the other side. A collage of rustic design and architecture, farmhouse style interiors are cozy and complete.
Once you get your own home, there is an excitement to get to the decoration and furnishing part done. All you want to do is paint the walls your favourite colours and add trendy popular furniture items. However, there are few basic décor rules you should follow if you want your home décor to flow.
Here are a few decorating mistakes to avoid.
There is nothing wrong with having a passion for modern and strange decorations and furniture items. It is when you are no longer happy with what you have designed that becomes a problem. This could be due to the lack of functionality an item has or the types of colours and themes are outdated.
Choosing the paint colour before getting your furniture could be a mistake. Your furniture is the focal point in your home. The colour should only be chosen once you have found your favourite and most comfortable furniture. Choosing a colour first will limit the styles of furniture to choose from.
Not measuring the size of the room is another mistake. Everything should be proportional in your house to ease the perfectionist in you. Before purchasing an item at a furniture store, measure the space where it will be placed. This will help you choose the correct sized furniture and keep the room spacious.
It is okay to keep the lounge suite the same style but it might be overwhelming to you to see a constant colour or type of wood throughout a single room. There should be contrasting objects that lighten the room and create an elegant and modern aura.
There are some people that have an obsession with collecting strange items. That’s fine as long as you have an allocated space for these collections. Having strange looking furniture like high tables can also be wasting the space you need for dining room tables. Practicality is important when decorating your home.
Avoid cluttering the room. You might love all your indoor plants, vases and figurines but there will be a point when it becomes too much for one room. Decorations should be there to create a beautiful appearance and not fill up as much space as possible.
Using uncomfortable chairs in the dining room simply because they are the latest trend can be a mistake. They might be the new fad and a must-have item but it’s important to test the quality and comfort levels so that you won’t regret the purchase one day.
It is important to match the size of the lounge suite with the proportions of the room. This is where measuring, depth and entryways need to be considered. If the lounge suite is too big it will take up unnecessary space and cause discomfort.
Design a Conscious Home: Bring mindfulness into our lives by decorating our house with energy balancing techniques enriched with ancient spirituality, striving to live more conscious lives and evolving in unison with Mother Earth. Become aware of yourself and how you interact with universe leads you with its signs, welcoming us and enveloping us in a huge bear hug. Be self-aware, live consciously, improve you are and how you relate to the world. Let’s begin our journey to living a more conscious life.
So now a question: Does your home enhance your life consciously? Or does it block you?
Our abodes and homes interact with every aspect of our lives and the decisions we take. They can increase stress or when designed with a conscious intention they nurture us and magnify our connection to the world. To live fuller and positive lives we have to feel the positive interaction with the world around us.
Living consciously becomes even better when we create a Conscious Home. A home that is connected to our energy fields or aura and is a reflection of us and our life gives us the nurturing care that we need. Knowing the different fields of energies and how they are connected to the environment and the universe gives us the tools we need to create balanced interiors that inspire our minds and connect our spirit to the Divine.
Creating a conscious home starts with knowing yourself: what calms you, what drives you and what stresses you. You can create a space that supports you, gives you joy and inspires you to excel. Decorating beautifully improves your quality of life. By surrounding yourself with the five elements of nature – earth, water, fire, air and ether, your living space will come alive. Create a space defined with the beauty and charming energy of your beautiful self. Vintage doors from old Indian Havelis carry the energies of the old days, each inscribed with ancient symbols of the sundial and lotus flowers, elephants and vines, bringing the earth and energy elements into your home. Studded with iron and brass they balance the electromagnetic field by grounding the negative ions int to the earth. Armoires and sideboards that are handmade from these old doors are used for the same reason as well, apart from being unique and one of a kind.
Once you create a space, feel the flow of energy. The interiors should engage the senses and enrich the soul. The five senses of sight, smell, touch, feel and hearing should all feel balanced but how do you incorporate each one into your design? Colors play a vital role in sight so the keep colors calming and soothing like blues and greens. Vintage blue Jaipur doors were used to bring in the calmness and tranquility of water as Jaipur is a desert city. Play with water fountains nested with a backdrop of wall sculptures of Krishna and Ganesha, using water as a tool to bring in peace and prosperity.
Eliminate stress with lush potted plants that bring in the earth element. Keep your desk clean and organized, improving the flow of harmony and peace.
Personalize your living space with pillows and blankets, soft sari drapes and pashmina blankets. Wall art that gives you a tingling feeling when you when you see it- use them into your design. Select furniture that tells stories and reflects on you as a person, using it as inspiration to drive you to towards your goal in life.
Finally, create a space that enhances your daily practice of meditation and prayer. Harness your spiritual self- the prana, make your home a sanctuary and connect it with the Divine. The beautiful universe and its sacred elements raise your vibrational energies, deepening your connection and enhancing your spiritual growth – allowing the path to the heart to become vividly clear and evolving the person in you to become who you are.
A conscious home will give you joy, peace, and prosperity. You will smile as you enter your home, feel relaxed and secure in its peaceful tranquility and each moment will lead you to an expansion of a blissful life.
Over many years as an Interior Designer, what would be 3 major shifts in consumer preferences during that time?
One thing that comes to mind right away is the shift from stain grade cabinets to paint grade cabinets. White kitchens are back! Clients are trending more towards lighter and brighter over the red/orangey tones of the last decade. Flooring has changed quite a bit with more clients opting for LVP (luxury vinyl plank) throughout their house. LVP has come so far, and is now super durable, easy to maintain and looks crazy real. Thirdly, quartz countertops are now becoming the standard. I rarely spec granite anymore. Quartz is so easy to maintain vs granite and the colors and patterns that are available now mimic everything from natural marble to exotic granites.
What are some future ideas and predictions going forward? Any new trends that may be taking place in 2018/19 and beyond?
Natural woods are very popular right now: hand scraped, wide plank barn board flooring as well as overtly distressed furniture pieces. What is also starting to come forward in design is more of a traditional style again. Details on everything and the use of rich jewel tones are hot right now along with warm metal tones (yes brass is back but in an updated way!).
What are some of the challenges to face in helping customers realize their dream renovation?
A lot of clients are afraid to trust their style intuition. They often fight between their heart and their brain over what they want. Often, they are trying to force themselves to change color palettes or styles from their last house and sometimes its way out of their comfort zone. I always tell clients to listen to their gut. Their home is their sanctuary and they need to feel comfortable, relaxed and love being home.
Are there certain types of renovations that tend to bring the greatest value to the selling price of a home?
Kitchens, Ensuites and basement developments are always the spaces people use the most, therefore increase the value of your home. Those rooms are the ones potential home buyers are looking at predominately because they know those are the areas they will spend the most time in.
How does one get ideas or inspiration to help guide them when considering renovation options?
I will often suggest that clients send me photos of homes, rooms, styles, products that they find on home décor sites. Often clients don’t know what their style is, so if they can show me pictures of things they like, then I can usually understand them better. Visiting showhomes is also an excellent way to find inspiration and new ideas.
The United States is seeing a huge building boom that is changing many city landscapes very quickly. The new style of architecture that mixes modern and contemporary styles seems to be winning. The evidence is easy to see in how long it takes a new home to sell. Today’s buyers want the modern look, and they are paying up for the modern and contemporary style. Here are 4 home renovation ideas that can help achieve that look.
- Open Concept Living Spaces
- Eat-In Kitchens
- Metals and Wood Stairs
- Industrial Accent Materials
Nothing says modern like open concept living spaces. One of the best ways to change a home’s feel is to open up the living, dining and kitchen into one large living space. Not only is this style in demand, but it also is very functional. The idea of open concept living areas gives the home a social environment.Eat-in kitchens are a must, as it works directly with the open concept living space. It is a functional design that allows social interaction between the kitchen and the table. It is perfect for entertaining and if you have children it lets you keep an eye on them while you cook, watch the game, or clean up.
Metal and wood staircases not only give a very modern look but they are also highly functional. They are much safer than wood stairs and they allow for a variety of accent materials such as wood, glass or stone stair treads. Modern styles work well with high end accents and they give the home an elegant feel. Metal stairs can be used indoors and outdoors. One signature look of the modern home is the clean lines of metal handrails that are used on balconies and stars.
The most defining feature of modern style home is the simple use of industrial materials such as stone, concrete, steel and glass. Many modern architects like to use new materials that are strong and last long. Using clean simple lines with different materials give this style it’s clean look. Some accent features that are common in many home renovations are using stone tile for walls, thick glass for doors/ balcony handrails, and even reclaimed materials such as wood from old barns and buildings. Even industrial style barn doors on a open track are used.